Taught by PRIMAEXCELLENCE
The Social Media Marketing Revolution is a comprehensive and practical training program designed to equip participants with the knowledge, strategies, and digital skills needed to effectively promote brands, products, services, and organizations in today’s rapidly evolving social media landscape.
As social media continues to transform the way businesses communicate with their audiences, traditional marketing approaches are no longer enough. This course introduces participants to the fundamentals and emerging strategies of social media marketing, including content creation, audience engagement, branding, social media strategy, platform management, digital storytelling, influencer marketing, social media advertising, analytics, and the use of Artificial Intelligence (AI) in marketing.
Participants will learn how to identify and understand their target audience, develop compelling content, establish a consistent online presence, and create social media campaigns aligned with specific marketing objectives. The course also provides practical approaches to increasing engagement, building online communities, strengthening brand visibility, and converting social media interactions into meaningful business opportunities.
Through practical activities, case studies, content-planning exercises, and campaign development, participants will have opportunities to apply social media marketing concepts to real-world situations. The course emphasizes not only creativity but also strategy, data-driven decision-making, responsible digital communication, and adaptability in a constantly changing digital environment.
By the end of the training, participants are expected to have a stronger understanding of social media marketing and the confidence to develop and implement effective social media strategies for businesses, organizations, personal brands, advocacy initiatives, or professional purposes.